We create media and products meant to get you thinking about how water affects your life. Whether you love marine science, are an adrenaline sports junky, or simply enjoy the beauty of a pristine seascape, there is something here for you.
This is just half of the job though, we need you to help us spread the lust around and get more people stoked about having a Waterlust state of mind! As a community we recognize that despite our many differences, water is an element that binds us all together.
We began from a simple idea, you cannot force people to change. As marine scientists, our founders felt responsible for communicating their findings to the general public in hopes of helping others make better, more informed decisions. If only it were as simple as showing some data and changing the world, the environmental challenges we all face could be addressed quickly and efficiently.
The reality is that changing is incredibly personal, difficult and exposing. No two people change in exactly the same way, so there is no single method to initiate this process. We are all fragile, opinionated, and emotional individuals. We are human.